The precious metal platinum is celebrated for its elegantly understated style and intrinsic strength. The innate virtues of this coveted metal make it an obvious choice for crafting Platinum Jewelry.
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| 5.00 ct Ladies Round Cut Diamond Eternity Wedding Band Ring in Platinum | 5.00 ct Emerald Cut Diamond Eternity Wedding Band Ring in Platinum |
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Created to thrill the connoisseur in you, Platinum jewelry spells out sophistication and style.
The captivating platinum range of jewelry embraces designs in plain and textured patterns with both high polish & matt finish. From rings in timeless and exclusive designs or trendy bracelets to substantive and stunning chains and cufflinks, the platinum jewelry range offers you a virtually unlimited choice.
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| 39.013ct Natural Oval Blue Sapphires Set in Platinum Bracelet With 9.02cts of Diamonds(Green Garnet) Ring | Unique Colored Gem Diamond and Pink Sapphire Butterfly Engagement Ring Fancy Platinum | Platinum 950 Filigree Design Ladies Bracelet |
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So if you are dressing up for an occasion, make your ensemble chic with accessories like necklaces, rings, earrings or bracelets. Men can further add buttons, cufflinks and tie pins, in addition to watches.
Platinum has redefined the way we see and wear jewelry. The marvelous metal is very modern in appearance and yet paradoxically it has charmed the most discerning of men since the ancient times of Emperors and Maharajas.
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| Jewelplus 18kt Yellow, 18kt Rose & Platinum Tri-Color 2.5mm 3-Band Rolling Ring | Platinum, French Cut Sapphire and Round Diamond Curb Link Bracelet |
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Today, Platinum has become the last name as a medium for crafting jewelry. Recognized for its rare and enduring features and best known for its subtlety, precious platinum is a perfect choice for expression of style.
For men, Platinum jewelry also appeals to their sense of practicality as the metal robustly withstands the rigors of daily life. It is harder than gold and silver. The durable, dense and resilient metal does not diminish or tarnish with time. It projects a look of sophisticated understated elegance while at the same time giving a more substantial feel to the wearer on account of its density.
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| Art Deco Platinum and Diamond Bracelet With 3 Central Sapphires and Calibre Emeralds | Art Deco Style Platinum French Cut Sapphire and Emerald and Diamond Bracelet |
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A short while ago, Platinum Guild International (PGI) assigned a comparative research between white gold alloy & platinum. The analysis investigated durability and wearability of both metals.
As was foreseeable, platinum emerged a topper for both.
The resulting dissertation titled “Wear Resistance of Platinum and Gold Alloys: A Comparative Study” pinpointed the following:
• White gold lost metal weight in both hard and soft abrasion tests. Platinum did not.
• White gold samples showed a major change in color in corrosion tests. Platinum showed negligible corrosion.
The study also established that higher hardness (as measured on vickers scale), did not lead to less mass or volume loss in either metal.
German lab Research Institute for Precious Metals and Metals Chemistry (fem) conducted this study, in association with TechForm Advanced Casting Technology.
They tested two platinum alloys (950 PtRu, 950 PtIr) and four gold alloys (14k AuNi, 18k AuNi, 14k AuPd, and 18k AuPd).
Based on the results, PGI vice president Kevin Reilly declared platinum to be the most secure setting for gemstones & diamonds.
“There was all this anecdotal evidence, as well as our institutional knowledge, that platinum has superior wear resistance and does not lose metal as the result of wear,” said Reilly. “We wanted to take all of that institutional knowledge and have actual scientific research to back it up. This has never been tested, not to this extent.”
World Gold Council consultant Trevor Keel responded by email saying: “White gold alloys and platinum alloys both have advantages and disadvantages when used as jewelry metals. The industry has long been aware that platinum tends to exhibit better wear-resistance properties than white gold alloys, and that is confirmed by the research commissioned by PGI.
“It is important to note that this study shows that both white gold and platinum alloys perform exceptionally well as jewelry metals, as is evident from the minuscule losses recorded during the lengthy testing cycles employed.”
While sponsored research always raises questions, Reilly says “one of the reasons we chose a laboratory like [fem] is we know that the results are going to be completely objective. All the data is available to see.”
While many people are uneasy with the idea of two commodities criticizing each other in this manner, Reilly argues these tests are for educating consumers.
“Our intention is not for this to be at all negative. This is to be informative. There’s a lot of misinformation out there, and there’s also a lot of need for education. Lots of bench jewelers have not had an opportunity to work with platinum and they may not be well versed in all of the technical aspects of working with platinum. So this was another opportunity for us to share information with the industry and give them objective information based on what we know about its unique properties.”
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| 0.60 ct Two Round Cut Diamonds Anniversary Ring in Platinum | 1.00 ct Millgrain Edge Diamond Eternity Wedding Band Ring in Platinum | Platinum Peridot and Diamond Ring |
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Platinum jewelry gives a guarantee of high degree of purity. This is for two reasons. Firstly platinum is harder than both gold and silver. Due to the innate softness of gold, other metals have to be added to it to provide the desired hardness for crafting jewelry. Unlike gold, platinum needs only a tiny percentage of other metals for making jewelry.
In the United States, the federal government mandates that any jewelry tagged as “platinum” must be 95% pure platinum, while platinum jewelry in other countries may only be eighty-five percent pure. Because of this high level of purity platinum jewelry is hypoallergenic i.e. it does not trigger any allergic reactions with the skin.
Secondly, Platinum is naturally white. In case of white gold, some other metals have to be added to naturally yellow gold to bleach its color and obtain white gold. Being naturally white, platinum remains pure and looks good without making too much of a noise.
Platinum will likely capture a larger market share in the post-covid-19 world. This is because customers and investors are buying jewelry for reasons that correspond with the essence of this noble metal. Namely rarity, robustness and durability.
Edwardian Style Platinum Jewelry, Oval Ruby and Diamond Wide Bracelet
To harness this opportunity, jewellers must base their jewels and designs in harmony with the shopper’s sentiment of the post-pandemic era. They should also enhance their online presence in addition to their brick and mortar shops.
You are bound to like the look, the feel and the subtlety of platinum. The metal is a statement of individuality.
Or See More Precious Metals As Follows:
| The Metal Platinum | Platinum Jewelry |
| Palladium Metal Attributes | Rhodium Metal Attributes |
| White Gold | Rose Gold |
| Silver And Sterling Silver | Titanium |
| Black Gold Jewelry |
